https://www.nicowiggin.co.uk/about daily 0.75 2026-06-02 https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/1a2b1a93-9180-4165-8161-82d77175e966/IMG_6694.jpeg About https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/dfc27dd2-f217-4b0c-adaa-9c05b8121182/IMG_5766.jpeg About https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/617c72d0-e543-43d7-8924-1c00b6971301/c15a8999-ea5e-4e95-84e5-03afcd1236da.jpg About https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/c8a139d6-4e35-4383-a380-5b54b276b09b/IMG_3108.jpeg About https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/6d3dea0d-2f5d-40eb-869f-077f36174750/IMG_4620.jpeg About https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/4ae8f1f5-8742-4d13-a153-6a010cf69713/IMG_3431.jpeg About https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/0515a8a4-9913-4bc5-ae9c-56abdd70e957/8D107AAB-8CFE-4632-A937-89A4D1A7260F+3.jpg About https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/607ed9ae-b25b-4956-9cde-4850d77a7ae3/IMG_3589.jpeg About https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/ce354c38-aad3-4b68-ab85-f4daf129f0fb/IMG_4420.jpeg About https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/c10d3fa7-a85a-415e-81ad-d6644d08b5a0/IMG_5038.jpeg About https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/121097c2-9285-48ab-961b-da55d2f5bd32/IMG_4630.jpeg About https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/e34db43e-db1e-4d6d-807e-c4ad9b7d7b0a/IMG_3301.jpeg About https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/676bf8ef-5c43-48f9-899b-66c48476db66/IMG_4978.jpeg About https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/05b2c331-7d39-45cf-839a-0aa907ec578c/IMG_5732.jpeg About https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/d894c839-1c5e-4897-a169-881dbe19dfaa/IMG_6388.jpeg About https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/47d60432-3fd6-4e45-acac-a58ca99b8d9e/IMG_6663.jpeg About https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/1f219678-b158-4574-8e61-dabee79d97cd/2adcbc3c-9740-4c48-aba0-b2d37352993e.jpg About https://www.nicowiggin.co.uk/contact daily 0.75 2021-03-29 https://www.nicowiggin.co.uk/projects daily 1.0 2026-06-02 https://www.nicowiggin.co.uk/projects/brandwatchreporting monthly 0.5 2023-01-23 https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/91c7d6e7-1f7d-44fa-b08c-9d7f7e486bc9/logo3.png Projects - Brandwatch - Helping users share insights more efficiently - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/76382c9c-45c3-4ac0-bd4d-62e13207216d/fullstory6.png Projects - Brandwatch - Helping users share insights more efficiently - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/dc8b1a1a-3cf9-4055-b0a6-cd3c11b55d94/V%26R_+Ideation+Session+-+Exporting+Dashboards+-+Ideas+.jpg Projects - Brandwatch - Helping users share insights more efficiently - Make it stand out Ideation workshop results https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/d4da8eea-3243-4829-a0af-0e008ed739da/V%26R_+Ideation+Session+-+Exporting+Dashboards+-+Frame+3.jpg Projects - Brandwatch - Helping users share insights more efficiently - Make it stand out Collaborated with PM on user story mapping https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/ed31ce99-1600-4963-99d2-029afa3fcb65/fulldesigns.png Projects - Brandwatch - Helping users share insights more efficiently - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nicowiggin.co.uk/projects/stagecoachonboarding-8jwnl-z86m5 monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/5c8cbbd1-5900-4bff-babc-4884e640261a/Screenshot+2026-05-08+at+15.02.22.png Projects - Stagecoach Onboarding - A brief to fix onboarding. A decision not to ship it. - Make it stand out Before touching the brief, we pressure-tested it against six months of existing ethnographic research on how people actually use buses and why they download the app in the first place. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/84b8be63-d572-423d-954d-a9501dd8ef6b/Screenshot+2026-05-08+at+15.02.37.png Projects - Stagecoach Onboarding - A brief to fix onboarding. A decision not to ship it. - Make it stand out A full UX audit of the existing onboarding flow mapped every friction point, dead end, and missed opportunity before we considered a single new direction. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/7ec2cc16-0a54-4a97-8106-58fe898dc3b6/Screenshot+2026-05-08+at+15.01.59.png Projects - Stagecoach Onboarding - A brief to fix onboarding. A decision not to ship it. - Make it stand out Mapping the eight components of an onboarding experience gave us a common language for evaluating what Stagecoach had, what it was missing, and what it didn't need. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/0eb0abda-b683-465c-8b9f-ef3dd5e28869/Screenshot+2026-05-08+at+14.54.19.png Projects - Stagecoach Onboarding - A brief to fix onboarding. A decision not to ship it. - Make it stand out A review of best-in-class onboarding across travel, transport, and beyond produced five clear principles which became the criteria we used to evaluate every direction we took forward. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/b2a761fd-27ef-467d-b171-b83f25268139/Screenshot+2026-05-06+at+15.46.37.png Projects - Stagecoach Onboarding - A brief to fix onboarding. A decision not to ship it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/ed0c339e-b0e3-4a28-a587-c758694cd640/Screenshot+2026-05-06+at+15.47.45.png Projects - Stagecoach Onboarding - A brief to fix onboarding. A decision not to ship it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/c9d08980-5537-4de2-a8aa-283e023bb102/Screenshot+2026-05-06+at+15.47.45.png Projects - Stagecoach Onboarding - A brief to fix onboarding. A decision not to ship it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/dd8cbde6-3fa4-4d4a-bbf3-941a60afa026/Screenshot+2026-05-06+at+16.02.31.png Projects - Stagecoach Onboarding - A brief to fix onboarding. A decision not to ship it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/7c907884-c207-415d-b345-9dacda5882cf/Screenshot+2026-05-06+at+16.02.38.png Projects - Stagecoach Onboarding - A brief to fix onboarding. A decision not to ship it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/7e96efdd-b34e-4dfe-b608-066b62a40afb/Screenshot+2026-05-06+at+16.02.44.png Projects - Stagecoach Onboarding - A brief to fix onboarding. A decision not to ship it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/6ef596e8-4b74-44d9-87ff-126cc2c123ca/Screenshot+2026-05-07+at+11.59.09.png Projects - Stagecoach Onboarding - A brief to fix onboarding. A decision not to ship it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/1a1fa2ea-5a2c-4bf7-b588-74823d600922/Screenshot+2026-05-07+at+11.58.50.png Projects - Stagecoach Onboarding - A brief to fix onboarding. A decision not to ship it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/a4566a73-6355-43f5-9f63-e58ca012b7af/Screenshot+2026-05-07+at+11.59.20.png Projects - Stagecoach Onboarding - A brief to fix onboarding. A decision not to ship it. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nicowiggin.co.uk/projects/paularosa monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/32a9313c-ffbf-47b7-999d-9fd46178bfca/Screenshot+2026-05-02+at+10.53.28+2.png Projects - Paula Rosa - Scoping a D2C MVP before a single screen went live - Make it stand out The Final Service Blueprint as presented back to Paula Rosa Clients (IT Lead & Head of Operations) https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/521fe7a9-6061-4ca4-92dc-8026a09d2bed/Screenshot+2025-10-16+at+09.23.48.png Projects - Paula Rosa - Scoping a D2C MVP before a single screen went live - Make it stand out An early first draft of the service blueprint used for internal alignment https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/59bab975-490e-41d1-af21-c3b76ada899d/Screenshot+2025-10-16+at+09.24.23.png Projects - Paula Rosa - Scoping a D2C MVP before a single screen went live - Make it stand out A deep dive into the complexities around returns and redelivery https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/1b7a58b0-e2b6-414f-9c38-2ec03274cf65/Screenshot+2025-10-16+at+09.20.40.png Projects - Paula Rosa - Scoping a D2C MVP before a single screen went live - Make it stand out Mapping the various attributes of the components that made up the product catalogue https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/326349fa-a546-48bd-9c5b-ea5b3fa8c5af/Screenshot+2025-10-16+at+09.21.04+%281%29.png Projects - Paula Rosa - Scoping a D2C MVP before a single screen went live - Make it stand out Showing the relationships between different components to inform the tech team. https://www.nicowiggin.co.uk/projects/stagecoachtickets monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/251822be-de87-497d-a04d-275fd22bd0f1/%5BEXT%5D%2BStagecoach%2Bx%2BBernadette%2B_%2BResearch%2BPlayback%2B%281%29.webp Projects - Stagecoach - Turning 3 million app users into paying customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/e9965197-039d-4fb0-9e1a-aad787221256/Stagecoach%2B%281%29.webp Projects - Stagecoach - Turning 3 million app users into paying customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/93d3123f-f7a4-4643-9edb-16d77105fe20/Stagecoach%2B-%2BFrame%2B24.webp Projects - Stagecoach - Turning 3 million app users into paying customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/843bd388-2162-46d5-b567-89acb54f4221/Stagecoach.webp Projects - Stagecoach - Turning 3 million app users into paying customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/82a56741-97a0-44ad-9c23-c440eb016caa/O210216_MINDSPACE.webp Projects - Stagecoach - Turning 3 million app users into paying customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/7e6b9386-de15-4450-94be-4036bec7f54e/image%2B53.webp Projects - Stagecoach - Turning 3 million app users into paying customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/cec15bcf-74ea-4add-8560-2fd5e06d6413/Stagecoach%2B-%2BOpportunity%2BIdeation%2Bremixed%2B%281%29.webp Projects - Stagecoach - Turning 3 million app users into paying customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/b9a3d9c4-efee-4d82-bf19-ba72bca9d88c/Stagecoach%2B-%2BStrong%2Bdefault.webp Projects - Stagecoach - Turning 3 million app users into paying customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/1593aa53-9e25-4526-80d9-bd2ee93cc6af/Frame%2B732%2B%281%29.webp Projects - Stagecoach - Turning 3 million app users into paying customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/c32f151b-a541-4869-8f0f-b66b665c432e/Slide%2B16_9%2B-%2B1%2B%281%29-min.webp Projects - Stagecoach - Turning 3 million app users into paying customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/ed135d10-3edb-481c-bb3d-ece8e53d3531/LiveMap.webp Projects - Stagecoach - Turning 3 million app users into paying customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/e1b5aa38-9b6a-4633-b3cf-b4a51c81a425/Frame%2B733.webp Projects - Stagecoach - Turning 3 million app users into paying customers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nicowiggin.co.uk/projects/benendenhealth monthly 0.5 2026-05-10 https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/8fa7ad4d-b386-4ade-b055-9a69328efddd/Screenshot%2B2025-04-25%2Bat%2B22.20.15.webp Projects - Benenden - A digital vision for 227,500 healthcare members - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/c5f2e8b0-feea-4004-946b-7c218fffad3c/Screenshot%2B2025-04-25%2Bat%2B18.02.45.webp Projects - Benenden - A digital vision for 227,500 healthcare members - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/500cd9f1-4c86-4d9a-8935-357a3eca761c/Benenden_%2BCurrent%2BExperience%2BMaps%2B-%2BFrame%2B6.webp Projects - Benenden - A digital vision for 227,500 healthcare members - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/db79936e-1682-4620-82e1-dadc1e39c80f/Benenden_%2BCurrent%2BExperience%2BMaps.webp Projects - Benenden - A digital vision for 227,500 healthcare members - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/5aa3f705-d30c-42dd-ae4e-311c70a1f398/Slide%2B16_9%2B-%2B25.webp Projects - Benenden - A digital vision for 227,500 healthcare members - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/c72595fb-c971-4fbb-bd20-1d81e81044ba/Screenshot%2B2025-04-25%2Bat%2B18.36.56.webp Projects - Benenden - A digital vision for 227,500 healthcare members - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/99016094-a472-4fc2-9330-555e0f528464/Screenshot%2B2025-08-04%2Bat%2B10.43.35.webp Projects - Benenden - A digital vision for 227,500 healthcare members - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/5cfccc19-acd2-46c6-9241-a180904190ad/Slide%2B16_9%2B-%2B31.webp Projects - Benenden - A digital vision for 227,500 healthcare members - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/403fe45b-6b4c-4f4c-8255-7d2fd58e2c96/Slide%2B16_9%2B-%2B29%2B%281%29.webp Projects - Benenden - A digital vision for 227,500 healthcare members - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.nicowiggin.co.uk/projects/orange monthly 0.5 2026-05-11 https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/bcf6b9ec-1c8c-4abe-a936-06510d6e0533/_L9A9344.jpg Projects - Orange - Building a community business from scratch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/37d43431-ccec-476a-aade-3e00ee3e2d91/_DSC4687.jpg Projects - Orange - Building a community business from scratch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/4642db20-6089-447d-a141-f7de87b6d57c/_L9A4181.jpg Projects - Orange - Building a community business from scratch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/0db107d1-9eb8-4062-b5b8-68da170547cf/Dinner_10.10+%284%29.png Projects - Orange - Building a community business from scratch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/4fbfab8d-9d44-4440-b24c-f90400b63fd7/Dinner_10.10+%285%29.png Projects - Orange - Building a community business from scratch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/1074094f-30dc-45c3-a066-d8f8ae5c35ea/Drinks_10.10+%284%29.png Projects - Orange - Building a community business from scratch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/37147d61-272a-4ba9-a6ec-2a697ed2b3cc/Instagram+story+-+55.png Projects - Orange - Building a community business from scratch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/bcce661b-e11e-48a0-a008-e74917523dc7/Instagram+story+-+54.png Projects - Orange - Building a community business from scratch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/bb05a3d4-edc6-4d98-b57f-6218a6712d35/Instagram+story+-+56.png Projects - Orange - Building a community business from scratch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/5f28dd1a-c444-4213-89c8-84282dc52390/PUSH1+%284%29.png Projects - Orange - Building a community business from scratch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/936428b0-a1aa-4eff-9c1b-56dba4111646/Instagram+story+-+58.png Projects - Orange - Building a community business from scratch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/605207f04b1a2a0410874520/e83b171b-98db-49eb-97d6-82a373354cb1/Instagram+story+-+60.png Projects - Orange - Building a community business from scratch - Make it stand out Whatever it is, the way you tell your story online can make all the difference.