About me
Curious about behaviour, driven by people, and grounded in craft.
I’m a Product Designer with a strong foundation in UX and a growing interest and focus on product strategy & service design. I care about the overlap; where design, product, and business meet to shape decisions that actually move things forward.
I believe we’re heading into a new era of digital product design, one where AI reduces interfaces, and conversations replace clicks. That shift will demand a new kind of designer: part strategist, part builder, part systems thinker.
I’m particularly interested in how we’re about to design less. Fewer apps, fewer screens, and instead focus on how AI-driven services show up across the full customer journey. With this comes a renewed need for service design thinking: mapping real-world behaviour, orchestrating seamless experiences, and understanding how digital fits within a broader ecosystem.
What drives me is curiosity. I want to understand what shapes behaviour, what triggers action, and what gets in the way. I ask: Why do people do that? What’s happening in that moment? How can design nudge change?
Design, for me, isn’t about hand offs, it’s about shared ownership. I thrive in collaborative teams where designers, PMs, engineers, and strategists work side-by-side, questioning, building, and shaping products together.
Experience
Berndaette | Product Designer | May’23 - Nov’25
Designing digital products, websites and services across e-commerce, B2B, healthcare, travel, and FMCG sectors.
Clients include: Stagecoach, Benenden Health, Más+, Kia, Co-op, White Claw, Shell, T-Mobile, and Cadbury.
Led research initiatives including interviews, surveys, and usability tests to inform product strategy
Defined personas and mapped end-to-end customer journeys to guide feature development
Facilitated ideation sessions and collaborated cross-functionally with strategy, PMs, and clients
Delivered UX flows, wireframes, and interactive prototypes in Figma from concept to delivery
Ran usability testing to validate designs and iterate based on real user feedback
Contributed to product roadmaps, prioritising features based on user insight and business value
Presented design rationale to clients and internal stakeholders, influencing strategic decisions
Mentored junior designers and supported internal ways of working initiatives across teams
Brandwatch | Product Designer | Nov’ 21 - Present
Brandwatch are a B2B SaaS company that help businesses connect and understand their customers through social media. Consumer Research (BCR), Brandwatch’s flagship social media monitoring product, allows users to gain insights into their customers by analysing social media conversation.
Working in a cross-functional product team consisting of a product manager, engineers and QA. Experience working on dashboards and optimising the reporting workflow in Consumer Intelligence, Brandwatch’s flagship product.
My role primarily focused on the solution space in the double-diamond process; facilitating design workshops, collaborating with internal and external stakeholders to understand concept feasibility and constraints. Before finally putting pen to paper and designing through different levels of fidelity starting from sketching through to more polished high-fidelity wireframes.
Designed a dashboard sharing flow for desktop and mobile.
Designed a sign-up flow allowing users to tailor their Brandwatch experience by their chosen use case.
Responsibilities; UX Research (user interviews, surveys, user testing), facilitating various workshops (discovery, design, prioritisation & critique), user flows, designing low-high fidelity prototypes in Figma.
Sequest | UX Designer & Product Consultant | Climate-tech | Mar’ 21 - September ‘21
After leaving General Assembly in March 2021 I started working for a start-up called Sequest. Sequest are a climate impact business looking to bring carbon offsetting mainstream by allowing users to calculate and offset their carbon emissions.
I work as the sole UX Designer and Product Consultant. My responsibilities included:
Conducting extensive user research into people's habits and experiences around sustainability
User testing the Sequest app for usability issues - I would then mock-up designs based on the feedback and relay my thoughts and recommendations to Tech Alchemy, the agency.
Designing the websites for the different sides of the business using WebFlow & Figma
Product managing the app during the beta phase. To prepare for the app launch I personally conducted user interviews to get an insight into people's sustainability and banking habits.
General Assembly | UX Design Immersive Program | Nov ‘20 - Mar ‘21
I took part in a three-month industry-led UX Design program at General Assembly. The course covered the essential processes that feature in user-centred design. We used the double-diamond process which followed agile methodologies from research through to prototyping.
The hands-on workshop style nature of the course really instilled a passion for the digital design process as a whole, whilst also giving me a portfolio to take to potential employers.
Talon Outdoor | Out-of-Home (OOH) Media Specialist | Sep ’18 – Oct ’20
I spent two years working for an Outdoor Media Agency, Talon Outdoor. Talon are the leading independent outdoor media agency in the UK. I worked primarily on the PHD account, part of Omnicom Media Group.
I was responsible for the OOH media planning for brands such as Nutmeg, British Heart Foundation, BetVictor and PwC. Worked with internal teams such as strategy, insight, trading and creative solutions to deliver more effective OOH campaigns through the use of data.
Pala Sounds Music and Entertainment | Sept ’17 – Mar ’21
Ran a music events company in Manchester alongside studying at University. Responsible for organising DJs from around Europe and the United States to play in Manchester to sold-out audiences.
UX Skills
Agile methodologies
Double-Diamond Process
Facilitating Group Projects
Competitor Analysis
User Interviews
Affinity Mapping
Persona’s
Experience Mapping
Wireframing
Sketching
Design Studio’s
Prototyping
User Testing
Presenting
Technical Skills
Figma (Design & Prototyping)
WebFlow
Marvel
Miro
Outside of UX
I’m passionate about all things to do with sport. On weekends, I regularly play cricket, football or go cycling. I’ve set up multiple sports teams throughout university and also whilst living in London. I love the organisational element of bringing like-minded people together for a shared common interest.
In July 2022 I joined a band with some of my friends Dads… We’re called Dadz Army, we had our first gig at the Half Moon, Putney over Christmas where we played a bunch of classic rock’n’roll tracks.
Volunteering
The Felix Project | Part-time | Autumn 2020
Co. Driver & Warehouse Assistant
The Felix Project are a charity that help bridge the gap between food waste and hunger. The tagline 'Good Food for Good Causes' sums up what TFP do. Food is collected and then delivered to more than 400 charities in London, to help a wide range of people who are vulnerable to hunger and malnutrition in our capital.
Whilst waiting to start General Assembly in November 2020, I wanted to help out any way I could. I started volunteering at The Felix Project where I worked as a Co-Driver, assisting food delivery to various charities around London. I also worked as a Warehouse Assistant which involved sorting out food collections by type and use-by date to make sure the food was able to be re-packaged to be taken to different charities.
The Rugby Portobello Trust | Part-time | Autumn 2020 - Present
Assistant Football Coach
RPT is a children's, youth and family support charity that has been operating in North Kensington for over 130 years. RPT provide a range of sporting, cultural and educational activities which are delivered in the daytime, evenings and during holidays, both on and off site.
Again, whilst I was waiting for the course to start, I wanted to get involved in local community projects. As a resident of the Notting Hill area, I helped out with the RPT football academy which runs every Friday Afternoon. The Football Academy brings together various schools in the North Kensington Region to compete in an U11 league in Regents Park.
Since finishing the course, I plan to restart helping out the RPT.
